Travel B2C Platform
- Travel
- B2C
- UI/UX
- Product Engineering
InterMiles
A live consumer travel platform — the public product travellers actually use.
InterMiles is a live consumer travel platform. The user is a traveller on a public B2C product — search, compare and complete a trip in one place — not a travel company reading a corporate site. I include it as the B2C platform side of nine years in travel at Sriggle.
Consumer travel platform — Sriggle-period product work
Context
Travellers on a public B2C platform. Different from Trazel (software for the trade) and from Sriggle.com (B2B company site). A consumer travel product has to hold the journey together; it is not a pile of marketing pages with a shared header.
The requirement
A B2C travel platform has to carry discovery, comparison and completion without forcing the traveller to reconstruct the trip across unrelated pages. I am not publishing an unverified booking-engine or feature list. The live site is the product. What I will stand behind is the product type: consumer travel, public platform, live.
The work
This sits in the Sriggle travel chapter: design engineering and UI/UX/front-end work first, then design leadership, then Principal Customer Advocacy (clients, product, technology and delivery).
I am not claiming I built the entire InterMiles platform or that I was lead architect. The page is proof of real B2C travel product context — not a clinic website and not a B2B About page.
What mattered
- Industry: consumer travel — live B2C platform
- Role: Sriggle-period product work (design engineering → delivery ownership)
- Not the same brief as Trazel (trade software) or Holiday Market (tourism website)
My role
Role: B2C travel-platform work during Sriggle (May 2017 – Jun 2026). Contribution: product and UI/front-end understanding of a consumer travel journey, plus later client/product/delivery ownership. I am not claiming sole-builder or an unpublished tech stack for this URL.
What this work shows
This is the page I would send a travel company if they asked whether I have only built clinic sites. I have not. InterMiles is a consumer travel platform. Read it next to Trazel and Sriggle and the three models are visible without me having to say the word “expert.”
Questions about this project
What kind of product is InterMiles?
A live consumer travel platform. B2C. The user is a traveller using a public product, not a travel company reading a corporate site.
Did you build the entire InterMiles platform?
No. I include it as live B2C travel-platform work from my Sriggle years: design engineering, UI/UX and front-end craft, then product and delivery ownership with clients. I am not claiming a sole-builder story or an unpublished stack.
How is this different from Sriggle?
Sriggle is a travel B2B company. Its public site talks to other businesses. InterMiles is a consumer platform. Same industry, different customer.
How is this different from Trazel?
Trazel is travel software for the trade. InterMiles is a B2C product for travellers. I keep them separate because mixing those briefs is how travel work gets described badly.
How is this different from Holiday Market or Holidayme?
Those are live consumer travel and tourism websites. InterMiles is listed as a travel B2C platform — a larger public travel product, not a tourism brochure site. They share a consumer audience; they are not the same listing in this portfolio.
What should a travel client take from this page?
That I have worked around a real consumer travel platform, and that I can place it against software and B2B work instead of flattening everything into “travel website.”
Where is it live?
intermiles.com.
Related work
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