Travel B2B Company Website
Sriggle
The travel B2B company I spent nine years with — and its live public website.
Sriggle is a travel B2B company. I worked there from May 2017 to June 2026. That is not a freelance weekend. That is nine years and two months: Design Engineer, Senior Design Engineer, Design Lead, then Principal Customer Advocacy. The live site at sriggle.com is the company’s public face. I include it because you cannot talk honestly about my travel work without talking about Sriggle. Most of my day-to-day travel-domain experience sat inside that company, not on a clinic URL.
Context
The public website is for other travel businesses looking at Sriggle, not for a family booking a holiday. B2B travel copy, B2B travel questions. If you came here expecting a consumer booking product, that is InterMiles or the holiday sites — not this.
The requirement
A B2B company site has to explain the company to other businesses. That is a different job from a B2C platform and from travel software. I watched that distinction from the inside for a long time: first as someone turning product and website needs into shipped visual work, later as someone responsible for design quality, then as someone sitting with clients after delivery.
The website is one surface. The work at Sriggle was broader than one URL. I will not pretend the homepage is the whole story, and I will not invent a product catalogue I cannot publish.
The work
What shipped in public is the live company website. What I actually did over those years is in the roles: design engineering, then a wider ownership of design quality and delivery, then Design Lead in Gurugram, then Principal Customer Advocacy in Faridabad — client success, product thinking, and the relationship after something went live.
That progression matters more than a paragraph of website adjectives. It is how I learned travel as a business, not as a theme on a landing page.
What mattered
- Nine years two months at a travel B2B company
- Roles from Design Engineer through Design Lead to Principal Customer Advocacy
- Live company website at sriggle.com — B2B, not a consumer holiday brand
My role
I was inside Sriggle. Design Engineer (2017–2018), Senior Design Engineer (2018–2020), Design Lead (2020–2023, Gurugram), Principal Customer Advocacy (2023–2026, Faridabad). The live website is part of that chapter. If you want to know what I actually did in travel, this is the longest, most documented stretch of it.
What this work shows
This is the spine of my travel experience. Trazel, InterMiles, Holiday Market and Holidayme sit in the same industry. Sriggle is where I spent the years. A travel client reading this page should understand that I did not visit the domain for a week — I worked in the company.
Questions about this project
What is Sriggle?
A travel B2B company. The live site is the public company website. It is not a consumer holiday brand.
What was your job there?
Design Engineer, then Senior Design Engineer, then Design Lead, then Principal Customer Advocacy. May 2017 to June 2026. Design work first; later client success and the relationship after delivery.
Is the website the only thing you did?
No. The live site is what I can point to in public. The roles covered design engineering, design leadership and customer advocacy inside a travel B2B company. I am not reducing nine years to a homepage.
Why is this in a portfolio of websites?
Because the company website is live, and because this is the company where my travel work actually happened. Leaving Sriggle out would make the travel story dishonest.
How should a B2B travel company read this?
As evidence that I have sat on the supplier side of travel — design, delivery, and what happens with the client after something ships — not only that I can style a consumer landing page.
Where is the site?
sriggle.com.
Related work
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